So Cool Video

Overall I believe that our music video has been successful. The range of shots and camera angles we used i feel mirrors the amount and styles used in conventional, professional videos. We tried to follow the same genre and techniques for example only using straight cuts and cutting on the beat of the music. In our video we included a slight narrative with artistic shots but decided to go for a more live performance oriented video. We did this because it was what our audience wanted when we gave out the questionnaire. To hide the fact that we were filming in a school drama studio we decided to stick magazine cuttings on the wall behind where the band were playing this also made it look professional. For the artistic shots of the body writing we laid her on a white blanket to hide the carpet and the covered her with a black blanket to give the allusion that she was naked. A weakness of our video was that because we didn’t have much narrative it seemed that the video repeated itself, to over come this we took a minute section out of the music using 'Garage Band' so that we didn’t need to try and fill the full length song with repetitive footage. We did cut the song but only by an amount which didn’t make the song to short. To compliment the video we created a magazine advert and digipak. We used images that we took and edited ourselves. Both i feel reflect the bands image and style. Overall I feel that the filming, editing and advertising material went well and we have created a good music video for the genre of music and style of band.

Stereo Decade Album Digipak

Front Cover

Inner front cover

CD Holder

Inner fold out

Outer Fold out

Back cover

After trying out a couple of album ideas we decided to take images that link to the video that we created as well as the genre of music we made it for. For the front cover we displayed the 'postcards' that were held up during the video with vinyl records to give it a retro feel. where the CD will be held is a single vinyl record which will be covered by the CD until it is removed. The fold out piece that covers the CD displays the bands name and three people holding the 'postcards'. The back cover has a link to the poster being the guitar. It also shows the track list, music label and the small print with barcode.

Below is a plan for the digipak which we developed into our final design.

Stereo Decade Magazine Advert

We have gone for a minimalist approach to our magazine advert, after looking at genuine adverts in magazines such as NME and Smash Hits we discovered that written information was kept to a minimum with only essential information displayed. Such as the band name, release dates, reviews and tour dates. The image we have used was taken by me which I then edited on Photoshop to make the guitar the only thing visible in the photo. The lettering we took from a website called dafont.com. We chose three different yet similar types of fonts because it helped to break up the advert and only having the band name in colour helps to draw attention to it. The name of the band is also visible on the guitar. We have also displayed the record label in the corner as this was typically visible on adverts that we looked at. After drafting three different magazine adverts we developed this one because it was more typical of the genre of music that we were creating the video for.

Storyboard

We have done a story board so that we have something to follow while filming and editing our music video.

Here are the original plans of the storyboards :

Filming

We were given two days for us to film on, and we managed to stick to those times. Our first day of filming we thought went well however after looking back at what we captured we had our doubts. We believed that the artistic elements in the shots weren’t to a high standard and we re-arranged to film again on our other filming day using different techniques, model and artist. That day went a lot better and we are all happy with what we got. We feel that filming again gave us the opportunity to improve and know what to do differently from the first time. On our second day we also filmed the band sections of the video which came out really good, the singing sections that we recorded could of been improved however we still have footage to work with during editing. During filming we used two cameras, one stationary on a tripod and another used for pans, close-ups etc. This proved really helpful as once we looked back at what we filmed we had plenty of footage to work with. In total we managed to film about 20-30 minutes of film and i think that will be enough to edit from for a 4 minute music video. We will be given two further days to edit our video as well as lesson time and free periods.