Music Institutions - 4Music

4Music
Owned by - Box Television
Box Television also own-
Kiss
The box
Magic
Smash Hits
Q
Kerrang!

4Music is available on digital television like Freeview or Sky. 4Music is branded under the channel 4 name and replaced The Hits. The music channel broadcasts 24/7, teleshopping is shown from 5.30am to 8.30am week days and till 8am on weekends. The channel is funded by advertising, after three or four songs there will be a lengthy break where a range of different adverts are shown.

4 Music has a target market of mostly teenagers to late 20's. The music they show is mainly Indie-Rock/Pop. Artists such as The Killers, Lady Gaga, Lily Allen, Paolo Nutini, The Wombats and Mc Fly are played. As well as music videos, this music channel shows exclusive programmes and other programmes such as Orange Unsigned Act which is also shown on its sister channel, Channel 4.

Because 4 Music is linked to Channel 4 you get to watch similar programming, as well as this, presenters on the channel who hold interviews etc are the same as on channel 4 for example Steve Jones and Alexa Chung presented T4 on the Beach semi-exclusively on 4 Music, and then presented highlights of the concert on Channel 4. The result of this meant that 4 Music already has a fan base, people who watched T4, Hollyoaks etc on Channel 4 would also watch 4 Music. This is similar to magazines such as Kerrang who have created a TV channel to accompany their magazine, showing similar music that the buyers of their magazine would like to watch.

Box television is a British company which is half owned by Channel and half owned by The Bauer Media Group. They own the top music channels ; Q, Smash Hits, Kerrang! and Kiss as well as The Box and Magic. This means that they own a large amount of the market increasing their audience and profit. Owning such a large amount of music channels means they can survive with such low viewing figures. Music channel have such low view figures because once the song has finished the viewer will switch over to another channel to find a different song which they like. Box Television owning the biggest names means that the viewer will probably switch over to a channel owned by them.

4 Music figures are :
-Average Daily Reach - 1,295 (000's)
-Average Weekly Reach - 5,493 (000's)
(Results from viewings of at least 3 consecutive minutes)
-Average Weekly Viewing - 6 mins
- Total Weekly Share - 0.4%
(in comparison BBC 1 -20.7%)