http://www.youtube.com/watch?v=BYZ78FXTdiY
This video begins with different shots of the band members getting ready for a night out, it is quiet slow and matches the pace of the music. In between these shots we get random shots of women walking down a street, there is a range of different shots used including close-ups of their waists and mid-shots of their legs. the timing on these are faster than the one of Fergie and
Will-i-am simply because fans don't want the focus to be taken off the band. We also get a couple of shot of Taboo and Alp.de.ap. So far all these shots are in a dark light, lit with artificial lighting.
I think in my music video i will also use shots of the band with random crowd shots to make the scene more believable and to create more of a party atmosphere.
After the into Will-i-am begins to sing bringing in the narrative into a live style performance, the camera pans and follows him around the space. The transition between the shots begin the quicken, we continue to get flirtatious shots of Fergie. This style seems to be seen in other pop music videos such as The Pussycat Doll and Girls Aloud. And we still see random crowd shots with the use of a handheld camera, this technique i will also try and use in my music video. Another technique i will try to develop is at 1:21 ,Taboo is frozen in mid-air as people walk past him, this is a very abstract section of the video and i really liked it, simply because it has no relevance to the rest of the video.
At 1:31 when the beat gets progressively louder, the transitions between the shot quicken in pace. The band members also begin to interact with the camera by looking straight into the lens, this i will try to use. We continue to get different shots of the crowded party as the night progresses. A technique i liked which they used was shutting the music off for a spilt second, at 2:12 and to shut the video off too by fading the footage to a black screen.
A slow motion technique is used at 2:32, this contrasts with the pace of the music. Handheld camera work become more frequent which make the scene more believable. We also get a slow motion shot Fergie. The scene begins to get darker as they introduce glow in the dark paint and a strobe light is used which helps set the mode of the party. At 3:42 the main beat builds, the footage here is fast, lively and jumpy, we seem to get shots of completely different parties, one rave style and a normal house party, or this could be the same one but at different times of the night. At the end of the video theres a zoom out looking down at "The E.N.D" written in glow sticks. This is also seen at the end of their other video Boom Boom Pow.
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