Market Research - Questionnaire

After completing our market research we found that the majority of our audience watch music videos. Four people didn’t which meant a number of totals could only be out of sixteen as they couldn’t be answered by the people you didn’t watch music videos. The majority of people asked were aged between 14 and 23 which gave us a good range of ages. Even though we had a good range of ages and gender we found that where people were watching videos and the genre of music they were listening to were very similar. The internet with TV close second were the markets choice for viewing videos, the time spent watching them though isn’t very high, from our questionnaire we concluded the majority of people watched music videos for a maximum of fifteen minutes a week. The internet sight “Youtube” and the channels “TMF” and “4Music” were top for the favourite ones. These channels give their audience more indie, pop, and soft rock music. Finding this out has allowed us to pick a suitable song that can reach and please a greater number of people. The way that the market get hold of material is changing from CD’s to digital downloads from sites such as “Itunes” and “Jamster”, this can been seen in our research, also the way people find out about new releases or material by artists is also changing from radio and magazine to the internet. The amount spent of music on average per person isn’t very high; this could be because of illegal downloading of music which is completely free. Finally the last thing we found from our research was what people thought they should expect to see in a music video, the band, narrative and live performance was rated top. We will use all this information during the process of devising our music video and the making of our digipak album.