Audience Feedback Conclusion

To gather our feedback we held a small screening for 10 people. This allowed us to get a true understanding of how we did. We handed out a questionnaire that had questions about the video as well as the advert and digipak. The audience was aged around 17 and was a mixture of both genders. There was an 80% of people thought that the video did suit the genre of music. The two people that did disagree felt that it was more of a rock style song and thought that the band used should have been more dominant in the film. The majority of people preferred the first 60 seconds of the video as they felt that it was more fast paced and included original and interesting material. Everybody understood the message of the song, which it was about body image and personality. So I think that we created a good music video for the song and genre of band. Comments that we received back from the questionnaire we positive and audience members especially like how the camera shots were in time with the beat, the "postcard" sections and the stop motion section at the start and end. The one negative that we received was that it seemed to be repetitive. Overall the video met their expectations. The ancillary tasks also received positive. They all believed that the advert and digipak linked to the band and genre of song. They felt that both were modern and contemporary and that they would be attracted to them if they saw them. However, 60% of people felt that the information on the advert could be improved and that one of the fold-out pages, with the band name on could be improved. In conclusion the promotional package was a success.

Music Video Questionnaire

1) Do you think the video created, suits the genre of music?

Yes             No


2) Which part of the video, do you personally find the most effective?

0-30 seconds 31 – 60 seconds 61 – 90 seconds.

91 – 120 seconds 2minutes +

3) What do you think the message of the song and video is?



4) Is the meaning of the video easy to understand?



5) Do you think the range of shots are suitable for a music video?
Yes           No


6) What did you like about the video?



7) What did you dislike about the video?



8) Did the video meet your expectations?
Yes           No


9) Do you think that the advert links to the style of the band and genre of song?
Yes           No


10) What was affective about our magazine advert?


11) Would you be attracted to the advert if you saw it in a magazine?
Yes           No


12) What could be improved?
Colours          information         photos          font


13) Do you believe that the digi-pak also links to the band?
Yes           No


14) Would you be attracted to the album if you saw it in a shop?
Yes           No


15) What do you like about the album?

Front cover          Inside front       CD holder     Back cover 

Inside fold-out       Outer fold-out


16) What don’t you like about the album?

Front cover     Inside front      CD holder    Back cover

Inside fold-out       Outer fold-out

So Cool Video

Overall I believe that our music video has been successful. The range of shots and camera angles we used i feel mirrors the amount and styles used in conventional, professional videos. We tried to follow the same genre and techniques for example only using straight cuts and cutting on the beat of the music. In our video we included a slight narrative with artistic shots but decided to go for a more live performance oriented video. We did this because it was what our audience wanted when we gave out the questionnaire. To hide the fact that we were filming in a school drama studio we decided to stick magazine cuttings on the wall behind where the band were playing this also made it look professional. For the artistic shots of the body writing we laid her on a white blanket to hide the carpet and the covered her with a black blanket to give the allusion that she was naked. A weakness of our video was that because we didn’t have much narrative it seemed that the video repeated itself, to over come this we took a minute section out of the music using 'Garage Band' so that we didn’t need to try and fill the full length song with repetitive footage. We did cut the song but only by an amount which didn’t make the song to short. To compliment the video we created a magazine advert and digipak. We used images that we took and edited ourselves. Both i feel reflect the bands image and style. Overall I feel that the filming, editing and advertising material went well and we have created a good music video for the genre of music and style of band.

Stereo Decade Album Digipak

Front Cover

Inner front cover

CD Holder

Inner fold out

Outer Fold out

Back cover

After trying out a couple of album ideas we decided to take images that link to the video that we created as well as the genre of music we made it for. For the front cover we displayed the 'postcards' that were held up during the video with vinyl records to give it a retro feel. where the CD will be held is a single vinyl record which will be covered by the CD until it is removed. The fold out piece that covers the CD displays the bands name and three people holding the 'postcards'. The back cover has a link to the poster being the guitar. It also shows the track list, music label and the small print with barcode.

Below is a plan for the digipak which we developed into our final design.

Stereo Decade Magazine Advert

We have gone for a minimalist approach to our magazine advert, after looking at genuine adverts in magazines such as NME and Smash Hits we discovered that written information was kept to a minimum with only essential information displayed. Such as the band name, release dates, reviews and tour dates. The image we have used was taken by me which I then edited on Photoshop to make the guitar the only thing visible in the photo. The lettering we took from a website called dafont.com. We chose three different yet similar types of fonts because it helped to break up the advert and only having the band name in colour helps to draw attention to it. The name of the band is also visible on the guitar. We have also displayed the record label in the corner as this was typically visible on adverts that we looked at. After drafting three different magazine adverts we developed this one because it was more typical of the genre of music that we were creating the video for.

Storyboard

We have done a story board so that we have something to follow while filming and editing our music video.

Here are the original plans of the storyboards :

Filming

We were given two days for us to film on, and we managed to stick to those times. Our first day of filming we thought went well however after looking back at what we captured we had our doubts. We believed that the artistic elements in the shots weren’t to a high standard and we re-arranged to film again on our other filming day using different techniques, model and artist. That day went a lot better and we are all happy with what we got. We feel that filming again gave us the opportunity to improve and know what to do differently from the first time. On our second day we also filmed the band sections of the video which came out really good, the singing sections that we recorded could of been improved however we still have footage to work with during editing. During filming we used two cameras, one stationary on a tripod and another used for pans, close-ups etc. This proved really helpful as once we looked back at what we filmed we had plenty of footage to work with. In total we managed to film about 20-30 minutes of film and i think that will be enough to edit from for a 4 minute music video. We will be given two further days to edit our video as well as lesson time and free periods.