Indie - Representation

The indie genre is all about being yourself and an individual. The songs produced by the bands show this. For example Oasis was a band that would rebel against the norm to prove a point or to say what they thought. A couple of their songs are about drugs, drink and sex, this is not unusual for indie rock or pop.

The indie movement target teens to early 30's with their unique style of singing and lyrics. Artists such a Jamie T and Lily Allen have become huge just by singing about everyday occurrences and not singing big power ballads like Mariah Carey. Indie-Pop is a British born genre which has now begun branch out into other genres like rap, rock and R&B.

History of the Indie genre

Indie pop is a genre of alternative rock music. It originated in the UK around the 1980's. the term 'indie' has been used for some time to describe an artist on an independent labels. Bands like 'The Who' made a big impression on the indie-culture in the 60's before the term indie music fully established itself in the 80's. The 1980's were mainly pop orientated, but once music moved into the 90's band such as Blur and Oasis appeared who were the forerunners of the Britpop movement. Colleges and university acted as a stage for upcoming artists in the 2000's, some bands preformed for free just to get noticed. Most large cities in the UK now boast an indie music scene. America has begun to produce indie bands such as The Killers who are labelled as 'The Best British American Indie Band'.

Information adapted from Lauren Everett's research.

Indie Album Cover and Magazine Research

I have found a selection of indie-pop/rock album covers which we will take influence from in the making of our digi-pak. We are hoping to create an album cover similar to 'The Wombats'.

We have looked at a couple of magazine adverts found in the magazine NME. I liked this one by verve because of its simplicity and neutral style. It is minimalist with only important information on it, making it easily readable by the target market. The band and album name is clearly visible, how to listen and get the music is at the bottom of the page. The importance of the information is told by the size of the font. We are looking at creating a minimalist advert similar to this one. However because of the style of band we will have more colour and more interesting font.

Audience Feedback

We got together a small audience to listen to the song and to read the lyrics. they gave us feedback on what they thought they would see in the video. We will take this into account with our own ideas to devise the video.

Vicky Ashwell

Verse 1 + 2
Film a girl walking downt the street. A boy sees her, P.O.V shot from him looking at her.

Chorus
Girls dancing with friends

Verse 3

Back to the street with footage of the girl

Verse 4
Back to party, the boy tries to talk to her.

Verse 1 End
Ends with the girl kissing camera - red lipstick and she walks away leaving him shocked.



Tom Williamson

Verse 1
People on beach, Someone is standing there alone, ashamed.

Chorus
Party begins on the beach, sunseting.

Verse 3
Shots of body parts to give impression he/she are naked.

Verse 4
Ends with the person who was ashamed being involved and getting someone.

Verse 1 End
Slow motion of people dancing, time has moved on, now night time. camera pulls back form the group and fades out


Stuart Hill

Verse 1
Boy is trying to tell a girl that she should not be ashamed of her body, and that body image isnt everything.

Verse 2 + Chorus
Girl is pressured by her friends to do things she isnt happy with.

Verse 3
Have a shot of the girl being confident about herself.

Verse 4
Have a tasteful shot of a couple 'making-out'.

Verse 1
Have a zoom out from the couple leaving them alone.


Russell Houlden

Verse 1
Singing about pressure from the media to look good, Live performance.

Verse 2
Goes to narrative footage of people looking different.

Chorus
Shots of friends laughing and messing around believing they are better than everyone.

Verse 3
Shots of the girl and boy begining to talk and having a laugh aswell.

Verse 4
Shot of boy caring for girl, they walk away from the camera into the distance.

Permission Given by the Band

Stereo Decade - So Cool

Are you ready for love. Lalala (Haha can we keep that?)

Verse 1
Don’t be ashamed of your body, after all its not ashamed of you
I’m not ashamed of my body, having said that I think its ashamed of me

Verse 2
She’s something, she’s so smooth
And now she’s in front of me melting
Don’t be ashamed of your body, after all its not ashamed of you

Chorus
So cool, so cool
I bet your friends all think that they are
So cool, so cool
So cool, so cool
I bet your friends all think that they are
So cool, so cool


Verse 3
She’s something she’s so smooth
And now she’s in front of me naked

Verse 1

Chorus

Verse 4
Show me that you’re not afraid
I want to feel your lipstick all over my dirty little face
Show me that you’re not afraid
I want to feel your lipstick all over my dirty little face

Verse 1

Verse 1

Verse 1

Chorus

Music Video Analysis - Shiela by Jamie T

Shiela is a full narrative perferformance and Jamie T is not seen throughout the video, this is unsual as video's are normally made to promote the singer and for fans to see them perform. This is an indie song and the words are sang half spoken similar to a rap. The video begins with a zoom out with a pan from a close up of a bunch of flowers, singing starts almost instantly. The audience should notice that the person lip sincing isnt Jamie T but that Jamie T's voice is played over the footage. For the whole video the camera leads the person along the edge of what i think is the River Thames, these shots are continuous with no cuts, ande he constantly looks that the camera while lip syning. We also get a couple of side shots of him walking, the camera tracks him from a long shot. To show that this is a average night people walk infront of the camera while momenterily blocking the main character while drunk girls scream "London".

The Rule of Thirds is used so that another man can enter the frame and casual breaks out into song. He speaks in received pronunciation. The camera swaps its focus to him while the man we have been previously folowing walks behind him. After his verse he walks off screen to the left leaving the main character alone to sing again. We also gets shots of him not singing however Jamie T continues to sing.

A high angle shot is used to show a homeless man singing another role. There are only a number of different camera angles used in this video, Close-ups, mids and long shots which is similar to other music videos. And interesting twist is revealed at 1:42 when we get a long shot showing that he is singing to no one but it seems he thinks he is. The then walks up to a couple arguing and watches them, they dont notice him which might imply hes not even there. The scream "london" has been enhanced during editing to create moe of an impact.

At the end of the track the actor stops lip syncing while Jamie T continues to sing. The lyrics might reveal why as they are about a death of a girl. The camera pans the show a shrine, he stand looking up and lays the flowers which he has been carrying for the whole video. There is a close up of the note reading "To my darling Sheila love always Dad xx" after that there is silence. The video ends with a shot of him bowing his head, all sound fades out except for police sierns.